Escapee's handbook - in pursuit of Nothing Much
In pursuit of Nothing Much. A defining piece of brand print and digital content, supporting the launch of a campsite franchise. The brief was to encapsulate the essence of the Secret Campsite experience through useful, irreverent, whimsical content. The aim was to capture the wistful values of the experience: Nature, Peace and Space and gently offer an antidote to modern life.
Crafting a cause
Supporting the launch of a new UK campsite franchise, the Escapee's handbook is more than a piece of content, it is a cause, a purpose, a rallying cry - and it speaks to us all.
It offers the antidote to the pace and intensity of modern life. Yes it's about camping. But it's also about universal needs; nature, peace and space. It's about nourishment, and it's the proudest work of my carrer to date.
See a complete pdf here: https://goo.gl/MrCZx6
It offers the antidote to the pace and intensity of modern life. Yes it's about camping. But it's also about universal needs; nature, peace and space. It's about nourishment, and it's the proudest work of my carrer to date.
See a complete pdf here: https://goo.gl/MrCZx6
